The paper investigates the extent of green adoption in the sectors and posits that background conditions, contextual factors and perceptual dimensions contribute to the differences in the breadth and depth of adoption. The research presents three case briefs that explore the green potential and readiness of three sectors, namely: automotive, electronics and construction.
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Title: Determinants of Green Potential And Readiness: A Framework for Sectroal Analysis
Researcher:Cynthia R. Cruz